Social media optimization has increased in popularity over the last couple of months. Whereas this form of online advertisement is slowly catching up with a number of small businesses, a number of savvy online advertisers have been using it for quite some time. This article discusses into detail different aspects of social media optimization so that you can implement it as part of your social media marketing strategy.
How social media optimization influences your search marketing
Over the last couple of years expectations of the searcher has changed dramatically. Online searchers are no longer inclined to look for information in regards to a particular result. The more time that online users spend hooking up, sharing and relating with the social media, the more they expect to relate with the information they come across in search engine results.
Online users are known for saving handy stuff they come across when using search engines by either bookmarking the pages or saving the links as favorites in their preferred web browser. Bookmarks have evolved over the last couple of years to become social. Bookmarks can easily be shared by online users. Moreover, the development and reputation of socially supporting internet applications such as news, media sharing, social bookmarks, networking, publishing and messaging have greatly increased consumer expectations.
Other than the mainstream search engines such as Google and Yahoo, consumers have been known for using social media sites such as Facebook, YouTube, Twitter and LinkedIn to a small extent to look for information, recommendations as well as references. Several studies have found that consumers are increasingly growing weary of marketing messages and instead prefer recommendations made by other consumers.
How does the expectation of the searcher in respect to social media influence SEO endeavors?
Keywords, LSIs and links are not the only strategies which SEO experts utilize when it comes to optimizing contents. SEO experts are also known for employing usability in SEO marketing. This in turn makes it easy for online users to not only save, but also share and relate with the contents. As a way of attracting more viewers to their sites, most companies are today utilizing advertisements that include social features such as Google +1 button, thereby enabling searchers to share them with others easily without having to close the advert.
Attaining success at social media optimization
The secret to attaining success in social media optimization are:
- Listening.
- Creating rich contents.
- Socializing.
- Measuring your success.
Listening entails identifying the social sites which most consumers frequent. Facebook, YouTube, Twitter, LinkedIn and Flickr are just but some of the social media sites that a majority of online users frequent. By making use of social media monitoring tools, you will be able to recognize which social media sites to focus on. In addition to helping you identify the most frequented social media sites, social media monitoring tools will allow you to identify social keywords. As such, you will be able to come up with topics that are of interest to most online users.
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