Social media management tools have become a necessity in today’s world when you need to be present on various social media platforms. It is important for your business to reach out to a wider audience – both potential and current, and social media platforms are apt for that.
The social networks provide their own native advertising tools. Using them to post on multiple channels can become arduous and time-consuming. In order to save time and money and still double search traffic, it is recommended to use these tools.
Here are the top 5 effective social media management tools:
Hootsuite
This tool created in 2008 helps the users to manage three of their social profiles at one go. It lets you schedule around 30 posts in advance in its basic free plan. It helps you in generating leads, provides you with the basic analytics for tracking your followers and other statistics required for growth. You can even use its mobile app to edit, approve and manage your scheduled messages from anywhere, anytime.
Hubspot
The other tool that the professional digital marketing services vouch for is Hubspot. It not only lets you publish your posts on the social platforms and monitor but also provides you with closed-loop reporting data. This is critical in finding what posts and channels of yours are actually helping in generating real leads and sales. You can thus focus more on that type of posts.
Buffer
Again ruling the social media management tools circuit for quite some time, this is a respectable and reputed tool, which can be used to manage multiple social profiles easily. The timing of the post is critical and Buffer suggests the perfect time to publish your posts based on followers’ activity schedule. The free plan has limitations like managing only three social profiles or scheduling up to only ten posts etc. Once you experience the free version, you can upgrade to the variety of options available depending on your requirements.
TweetDeck
As the name suggests, TweetDeck is the best tool for Twitter users. Twitter moves too fast and if your social media strategy focuses more on Twitter then use this tool, which lets you custom your timelines, add team accounts, and create and manage the various Twitter lists and searches. It is a free tool for Twitter users and its multi-columned layout is perfect to follow several conversations simultaneously.
Friends+Me
This tool supports many social platforms but lays maximum emphasis on Google Plus features. It has a beautiful layout and offers various payment options along with a free version. You can use the free version for all major social platforms like Facebook, Google+, LinkedIn and Twitter. However, for using it for Instagram and Pinterest, you need to upgrade it.
The social media management tools help in streamlining the posting process. Make use of these five tools to plan things in advance. Post all at once on various platforms and feel the difference.
Micheal Anderson is known for their digital marketing services, he works on various services like mobile advertising, app store optimization, display advertising etc.