The rapid proliferation of Internet technology has facilitated numerous people to join the bandwagon of online business and generate extra earnings every month. With the help of WordPress- an extremely popular CMS, they have come up with websites to show their expertise to the targeted audience and meet the end goals of their businesses.
Effective digital marketing is necessary if you want your site to perform well and meet your business objectives. As a matter of fact, digital marketing is a process of optimizing a website with different SEO tricks so that it may appear prominently in search engine results. Here are some tips using which you ensure the optimal performance of your WordPress site:
1. Prepare Your Website For SEO
There is no benefit of optimizing your site if it is not prepared for SEO. Actually, when you optimize your site, search engine crawlers visit it or its pages and check them from various angles. If everything is found to be okay, then they display the site or its pages in search results.
Therefore, you should take all possible steps to make your site ready for SEO. Some main examples are as given below-
Steps You Must Take |
Benefits |
| Simple, appealing and, professional website design | It attracts visitor’s attention easily towards your site |
| Responsive design | More visitors from small screens, help in SEO, and better ranking on Google |
| Sign-up/Registration forms | More subscribers |
| Social media buttons | Help in SMO and more visibility on the web |
| Use of Good fonts | Improved readability of your site’s content |
| Translation features | International visitors |
| Website security measures | More visitors |
| Installation of an SEO Plugin | Help in SEO |
| Ensure the quick loading of your website or its pages | Help in SEO, user satisfaction, etc |
| Smooth navigation | Increased usability of your site, low bounce rate, etc. |
2. Formulate A Digital Marketing Calendar
Most of the website have their marketing strategy in place, but their implementation is “not happening on time.” Let’s understand it with an example- You need quality content on a daily basis to perform different SEO activities, but its unavailability puts all of your works on hold. It happens because of the lack of a definite digital marketing calendar.
A digital marketing calendar is a document that streamlines different SEO activities over a specific period, on a single page. It encourages SEO professionals and team members to know the key marketing objectives easily and perform SEO activities accordingly.
3. Publish Quality Content Regularly
It is said that content is king on the World Wide Web. The more quality content you publish on your site, the more visitors will engage with your brand. You must identify the main keywords under your niche and craft SEO optimized, meaningful, and valuable content for the targeted audience. You can also get quality content from different content marketing agencies.
Once you start publishing quality content on your site, Google and other search engines display your site or its pages in search results, helping you to get more business opportunities.
4. Beautify Permalinks
Permalinks are the digital addresses of your site’s content. Using it, visitors find your content available on the Internet. Whenever you add a new content to your site, WordPress automatically creates a default URL for it. Default URLs are messy and long. So, search engines ignore such pages when they have to display the most authentic results to visitors. Even, visitors consider default URLs as SPAM and hesitate to open them.
So, you must edit the link structure and make them user-friendly and be appealing by adding keywords or main terms related to your business. A web page with a precise and clean URL is preferred by Google, helping the site to get more visitors.
5. Image Optimization
These days, SEO professionals use images extensively on websites to attract visitors. However, excess use of images can make your site sluggish and cause dissatisfaction among visitors. Therefore, you must implement Image optimization without any fail.
Just choose the right image format, trim your photos, and upload them on your site. Add ALT tags to the uploaded images. It helps search engines to understand the image content easily and add them in search results. Optimized images improve page load performance, make visitors happy, and contribute greatly to the SEO ranking of your site.
6. Prioritize SMO
A huge number of the audience always remains available on different social media channels. They are the most flourishing online platforms for business organizations to make a strong presence on the global Internet and achieve more buyers/clients easily and quickly.
Whenever you publish a new content on your website, share it on all prominent social media channels. You should encourage your social media fans/followers to share your content further. If it happens, it gives a great boost to your site in terms of SEO ranking, user engagement, and conversion.
7. Email Marketing
Email marketing is an important aspect of SEO. It’s a process in which digital marketing professionals send valuable and meaningful newsletters to subscribers and urge them to visit websites to consume new content, products/services, etc. It is an effective technique to generate visitor’s interest in your brand and accelerate the pace of conversions up to a great extent.
8. Review And Improve SEO Strategies
It doesn’t matter how well you optimize your website, there always remains room for further improvement. So, you must analyze the effectiveness of your digital marketing activities using the Google Analytics and trace the low performing areas. Make the necessary improvement in SEO activities to achieve the end goal easily.
Final Words:
These are some important digital marketing activities that are likely to improve the SEO for your WordPress site if you implement them honestly. Just use the above-mentioned tips and ensure your hegemony on the digital landscape under your niche.
Author bio:
Brandon Graves has a great expertise in WordPress web design, wordpress template customization, understanding of digital marketing for WordPress sites. He keeps writing about all these topics. Follow him on Twitter to get more updates from him.