The logo of your company is the face that consumers will associate with your brand. This makes it a crucial part of your business image. Unfortunately, business owners sometimes fail to choose or design a logo that effectively promotes their brand and company message. Here are some of the biggest mistakes that companies make when choosing a logo design, and how you can avoid them. Your Design is too Complex If the design of your logo is too complex, it loses its effectiveness. While people may focus on it longer in an effort to understand it, a complex logo is not …
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