Ask a web designer how to improve your website and they’ll suggest a complete redesign. Loads of new features, cutting edge tech, widgets, gizmos and gadgets. Ask an SEO expert and they’ll come up with a ton of new strategies, they’ll tell you to ignore the designer and listen to them. Ask a copywriter and they’ll tell you a complete revamp of your content is needed. You get the picture, probably. Web design, content management and SEO are all crucial parts of creating a successful site, but it’s a fine balance and one that can leave those new to doing business (successfully) …
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