A good company has to have an equally very good corporate identity. Think of it as picking what dress or shoes to buy, your decision will be based on the impression that is relayed to you by a particular brand of shoes or dress. This is where corporate identity comes in, just like the colorful themes of ads in India Imagine going to a fruit stand to buy bananas, naturally, there are many bananas available there because after all, it’s a fruit stand. When picking the bananas that you will buy, there are certain characteristics, color, texture, and even smell that …
Read More »