In 2015, eMarketer reported that mobile advertising is responsible for the largest share of the growth of global ad market for the next four years. With increased mobile usage, mobile advertising has likewise expanded. However, it is projected that come 2018 there will be saturation specifically in mobile ads (http://marketrealist.com/2015/01/future-mobile-advertising/). Even now, we see plenty of digital ads on social media, as is almost everything else – like that Facebook picture from the past you kept buried yet people always dig up somehow. But that’s beside the point. What we’re emphasizing here is there’s just too much advertising going on, …
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