Tag Archives: corporate identity

In today’s hyper-connected world, consumers’ decisions are made in the blink of an eye, the drop of a coin, the beat of heart. Brands vie for attention. A cacophony of voices shout, speak, sing and whisper to consumers every second of the day. A brand can’t wait for a customer to see its virtues and benefits. Consumers can access the lowdown on every brand they meet, and brands must truly get to know their customers. To get closer to their target audience, hone strategies and create greater visibility, brands must navigate vast quantities of consumer data. But like diamonds waiting …

A good company has to have an equally very good corporate identity. Think of it as picking what dress or shoes to buy, your decision will be based on the impression that is relayed to you by a particular brand of shoes or dress. This is where corporate identity comes in, just like the colorful themes of ads in India Imagine going to a fruit stand to buy bananas, naturally, there are many bananas available there because after all, it’s a fruit stand. When picking the bananas that you will buy, there are certain characteristics, color, texture, and even smell that …