The very first impression of a brand is its logo. It is not wrong if we call a logo the face of a brand. To come up with a unique brand face is not just about manipulation of colors, fonts and pictures rather it involves some serious brain games. The aim of a logo is to penetrate in the brains of the viewers in such way that your brand becomes their first choice. There are certain parameters in a logo that are considered strictly to strongly convey the message and becomes a brand signature. Every single pattern, color and font …
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