Tag Archives: branding

When it comes to choosing a logo for your brand, there is more to it than you might think. It is definitely a big decision, and everything from the size to the colour and the shape all has an impact on how consumers will view your brand. At the same time, your logo should be easily recognisable, memorable, and help your audience immediately associate your logo to your brand or company. Today, we are going to show you how to accomplish all of this while ensuring that your logo properly represents your brand. First Impressions from Your Logo Your company’s …

In today’s hyper-connected world, consumers’ decisions are made in the blink of an eye, the drop of a coin, the beat of heart. Brands vie for attention. A cacophony of voices shout, speak, sing and whisper to consumers every second of the day. A brand can’t wait for a customer to see its virtues and benefits. Consumers can access the lowdown on every brand they meet, and brands must truly get to know their customers. To get closer to their target audience, hone strategies and create greater visibility, brands must navigate vast quantities of consumer data. But like diamonds waiting …

In New York, one of the most popular forms of taxi advertisement is the full wrap. Among all the different types of taxi advertisement nowadays, this one is the biggest and most visible of them all. If you wish to make the most out of your New York taxi advertising, it is best that you keep some considerations in mind. To help you design the best full wrap taxi advertisement there is, here are some of the basic rules that you should fully grasp: Create a good branding. Not all full wrap advertisements succeed in New York. This is because …

Freelancers face a challenging landscape of competitors who are all trying to stand out in their field. It’s easy to become lost in a sea of faces when there are so many vying for business. This is why it’s critical for freelancers to develop a brand personality that can buoy them above the rest. Branding can make your name and your reputation into a palpable, powerful asset. Cultivating a strong brand can raise your business from the depths of obscurity to the heights of customer loyalty. Here are some tips I’ve found helpful when trying to make a name for …

A good company has to have an equally very good corporate identity. Think of it as picking what dress or shoes to buy, your decision will be based on the impression that is relayed to you by a particular brand of shoes or dress. This is where corporate identity comes in, just like the colorful themes of ads in India Imagine going to a fruit stand to buy bananas, naturally, there are many bananas available there because after all, it’s a fruit stand. When picking the bananas that you will buy, there are certain characteristics, color, texture, and even smell that …