Tag Archives: advertising

We came across to one of the typography and illustration project of Jing Zhang who is from southern China, Jing is an illustrator based in East London, the epicentre of hipsters, eccentricity, and of course creativity. With her clients mostly from advertising industry, she has been working in the creative field for over 6 years, from automotive to airlines, magazines to corporations. The Sprint letters over Behance immediately caught our eyes and we have to scroll full down to view all the letterings. She is a very frequent Behance and Pinterest user, has joined dribbble in recent month. The project is Sprint’s business-to-business wholesale group has always had several vastly …

Everyone needs food, this is a universal truth. But because of the growing market today, different food manufacturers are competing against each other. A company must think of ways to outwit, outplay and outlast their competition to be the sole “survivor” in this industry. The most effective way of doing this is by having advertisements. And not just plain old advertisements, to be able to be successful, you must have a creative advertisements and not just those monotonous, stereotype advertisements that others have. An advertisement can spell a company’s success or failure. In order to have an effective advertisement, it …

Outsourcing design jobs is well embraced during this era. This is one way to cost-cut and to have a better result where in a certain advertiser can choose from the pool of talented designer worldwide. But what happen when the client take the freelancer as the least important from the whole project? Some says that they will no longer continue the project and dump those client from hell, others also gives what is worth based from payment received. Kode Logic came up with a campaign entitled Underpaid, Undermade where in it shows how  advertising design are supposed to be done when designers are …

Creativity in advertising cannot be seen only with how the design of the images being shown grabs the attention of its target customers but also on how the words are conforming to it. This concept has been made clear to any designer who really wants to make a breakthrough of their ads that will be shown in the television, billboard, print and most especially to the widely used medium for ads which is the internet. Your creative skills should not be limited on how you will come up with the design relative to the product or service that will be …

Creativity is the key to a successful and effective ad design. It relies on the artist’s idea and how his perception travel and explore the vast category and style of design ensuring that the final product is enticing to the public viewer. Photos are the most essential element of product ad that delivers an effective communication to customers and business.  Today we have stumble and would like to share you the creative photo manipulation of Jean Yves Lemoigne