Technology has been moving at an extraordinary rate in the past decade or so. In the rush to be found on search engines and gain a following on social media, many companies are having to make tough decisions about where to invest their marketing dollars.
While it’s important to embrace new ideas in marketing, don’t be too quick to throw away some tried-and-true methods that have worked through the years, like these:
Invest in a Good Sign
If you have a brick-and-mortar business, the right sign is essential. A high-quality sign earns respect from customers and businesses. Needless to say, it also makes it easy for people to find your business.
A beautiful, high-quality office sign with your company brand and name will make the impression that you want to make. As an added advantage, a sign is a one-time expense that will keep working for many years to come.
Radio Ads
If you think that nobody is listening to the radio anymore, think again. Significant demographics still enjoy listening to the radio for local news, weather, and music.
You can appeal to demographics that you may miss with keyword marketing, social media, and emails by putting advertisements on the radio. Since local radio stations are often struggling to earn an income, you may be surprised by how affordably you can get advertisements on the radio.
Email may be replacing snail mail for lots of people, but that doesn’t mean that the old-fashioned mail system doesn’t have some potential advantages for your business. Mailing items of value, like calendars, notepads, magnets, or even more significant investments like gift baskets are a great way to build a relationship with your customers and make sure that items carrying your branding stay in the household where customers are likely to notice them.
Events
Local events are a superb way to appeal to a large local demographic that would otherwise be difficult to attract. Local events are a catch-all that may reach an audience that is interested in your business that you have not thought about otherwise.
Attaching yourself and your company brand to local events that people enjoy is a great way to improve your reputation in the community and make sure that people remember your brand.
Utilize Old-Fashioned Techniques for Marketing
Just because technology is taking over the marketing world does not mean that you should neglect older techniques for connecting with your target market. The marketing tactics that have served companies well for years may still be highly effective for you today.