5 Essential Aspects to make your Mobile App Successful

The World is gone crazy with the Mobile apps. From small local business to large business, Entrepreneurs to independent employees, everyone is interested in building a mobile app. But, building a mobile app only is fair enough? The answer is “No”, you have to consider numerous aspects when you are going to build a successful mobile app. Here are the considerations you need to follow @ the time of creating an app.

1. Come with clear-cut strategy
   Before creating an app, you have to be clear with the purpose of your app. Why are you going to build an app? Is it beneficial for the users or community? Which is the targeted audience? Undergo with such type of questions to make your app successful.  Know your nearer competitors & try to find out their work strategy which may help you to build your app strategy. Simply, identifying your users & making functional elements as per user requirements are the key elements to success.
2. Choose your App platform cleverlyBasically, 3 platforms are most popular for building a mobile app. Apple app store, Google play store, and Windows store. Weightage of Windows store is quite low with compare to App store & Google play store. In terms of revenue, App store is 8 times ahead than play store. Apple gives a good value to the top Developers, who have a caliber to build the superlative apps that can be sold & not available for free to download.
   
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   Before building an app, research the market & then decide which platform is best suitable for you. For example: If you are a Mobile application development company in India & want to build an app for such community that belongs to India where a number of Android users are plenteous & Apple users are negligible, then to construct an app for iPhone is worthless. The audience plays an important role here.

   The Second thing to consider is,  Is your upcoming app available for free or user needs to pay to install it? Be careful here because a majority of the users are not willing to pay & prefer free app against paid. In this situation, an in-app purchase will be the best option. In the in-app purchase, certain features are available for free while some features are paid. If users will find something worthy in your app, they will definitely shift to the paid one.

3. Simplicity at it’s Best
   Whatever the thing is, simplicity is the key to success over the years. The same principle will be applied in the application also. Your app should be given better user-experience. There is no meaning of app that is having useless features. Make your app as easy as possible to use. At the first launch, just add necessary features, after that know the users. Do the market research & find out the reaction of users about your app. Upgrade your app as per the reaction and feedback of the users & release the second version of the app and so on.
4. MarketingMarketing is the simplest & most effective way to make your app successful. No matters how effectual your app is, it will not give you the positive result until it will not reach to the targeted community. Marketing fills this gap & builds a bridge between users & your app. Maximum users are engaged with your app via marketing.
   
   Do not underestimate the power of Marketing. Take it as an important part of your app. It is advisable to start your app marketing while your app is in development. Continuously do the same at every phase of app development.  Many business owners avoid this important facet of app development process.
5. Test your App Desperately
   
   Testing is also an important thing to do when you are thinking about your app success. It is judicious to call out the Beta testers. They serve an exceptional resource for targeted audience research. Beta testing is accepted by most of the industry leaders and got enormous success in it. Release the Beta version to selected users & implement user reaction and feedback into the app.Many small things matter a lot to make your app successful. Go through the small things along with major things and enjoy the success of your app.

About Author

Mr. Deepak Patel is an entrepreneur and CEO of the prominent Mobile Application Development Company iMOBDEV Technologies Pvt. Ltd. His immense experience in the field of development is enough to shape up the superior applications. He is passionate to learn the modern techniques & implement them in recent projects. He frequently releases many articles & shares his thoughts and knowledge of mobility solutions.