It’s been a long time when Google announced HTTPS a new protocol to keep the websites secure. Today, the update has spread all over the world and even has been adopted by many website owners to compete in this cut-throat business era. At present, when anyone browses for a website, he cites for the URL followed by HTTPS. Why they do so? Because it has earned a place as the medium to keep the website content encrypted and secured.
Google, being the ruler of the entire internet decided to give preference to the websites that have been switched from HTTP to HTTPS. Many webmasters are still confused and made a mentality that there is no impact of migrating a website from HTTP to HTTPS. To resolve this issue, it is mandatory to make the doubts clear.
First of all, one needs to understand that whether his website needs to move to HTTPS or not…
If you run a business, it is compulsory for you to know that using HTTPS is good in all manners. It is also benefiting the websites from SEO point of view.
Well! The question remains same that is it still necessary to switch to HTTPS?
Let’s brief you the benefits of HTTPS:
Switching will provide a small boost in ranking, and;
A more secured website for the users to explore.
There is something else we want to make you aware of:
- If you run a big business or website, migrating to HTTPS may reflect small boost. But, it would be great in terms of bringing a huge audience. Here, this makes sense that why you should switch to a secure domain.
- On the other hand, if you are a startup and running a small website, you might not get any change in terms of ranking or conversions. But yes, if you made the switch properly, the positive results will affect your business in the future.
How HTTPS Influences The Ranking Of Websites?
When Google introduced this new update also described that if you plan accordingly, results will be positive. The company also added that if a website is having SSL certificate, it will be counted among the most secure websites to browse over the web. This was the only reason which makes it beneficial among SEOs or webmasters to switch from HTTP to HTTPS.
What are the other SEO benefits that HTTPS provide to the websites?
Apart from putting your website into the good graces, HTTPS also:
- Increases the website’s rankings
- Preserves referral data
- Ensures extended security for safe browsing
- Increased Ranking
This statement is with the fact that it will increase the ranking of the website. At the time of its launch, Google stated that website owners will observe a slight boost in their ranking after getting switched to HTTPS. Like many other ranking factors, you can’t solely depend on it. But yes, you can have faith to get better results in the future as the value of switching will increase over the time.
- Fact About The Referral Data
When the data passes to a normal HTTP site, it doesn’t create a safe copy of it. But in the case of HTTPS, the referral data which is passed is secure and highly preserved. The data gets encrypted in between to check and redirect it to the secure path. This is what happens inside and it seems that the data we get is direct from the source.
- Enhanced Security & Privacy
This is the best benefit which better affects the SEO of a website. HTTPS adds security to the website and broadens the SEO goals in several ways, like:
- Initially, it verifies that the website is itself is a server and it is supposed to give you everything.
- Further, it prevents tampering issues by third parties.
- It gives you the solution which is more secure than the previous one.
- It spreads its wings by encrypting the communication to protect things like browsing history, visitors’ personal information and different types of confidential data.
Google’s Suggestions On Adopting HTTPS:
Needless to say that Google initiated the campaign of transforming the websites from HTTP to HTTPS. After this announcement, Google prefers sites that are trusted and have SSL certificate.
The company clears the motive behind it with the statement that users are more likely to use HTTPS websites because they consider them far secured than others.
Google added that the certification is not fake and provides detailed information about it. Whenever user browses a secure website, it internally gets analyzed for the certificate information in order to verify that the site is what it always claims to be. Due to the revolution in the web industry, a normal user has also started recognizing the difference between HTTP and HTTPS website.
Google claims that websites that use HTTPS will experience a small ranking boosts. And, this all will be done due to the security aspects it provides.
Google claims it on the behalf of the tests it has made prior the certification announcement. In the test, HTTPS websites showed a positive signal which clearly reflects the relevancy and ranking boost factors.
The aforementioned facts are enough to explain the benefits of having HTTPS websites in place of HTTP based web interfaces.
Conclusion:
Are you still thinking that whether you should switch to HTTPS or not? You shouldn’t be! HTTPS provides guaranteed results that are in favor of the website. Don’t waste your time in thinking about it so much. If you see the market, web owners have already reaping advantages from it. This is great for SEO point of view. The final decision is in your hands. Think and make a swift move.
Tom Hardy has hands on experience as an SEO Expert. He currently works at Sparx IT Solutions: SEO Services Boston and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.