In the world of digital marketing and advertising Google ads and Facebooks ads helping a business to grow rapidly. If you want to make more profit and reach more people at once then nothing is better than online ads on Google and Facebook as it helps you to grow your business and reach your goal. But there is a huge competition between both Google ads and Facebook ads. Every business asked whether they should promote their business using Google ads or Facebook ads
Which one is the best for your business? Both ads help you to get maximum reach, visibility and leads. Social media marketing services include both google ads and Facebook ads to grow your online business. But what is the difference between both ads? Which ad you should be using for your business?
People are using both things. Facebook is used by almost everyone to scroll newsfeed and see photos of friends and family. Google is used to search for information or anything. In both cases, people will notice your ads because everyone is using both the platform for some purpose.
Facebook Ads
People don’t use FB to shop they just use it for entertainment purposes. But Facebook ads can attract customers. Your ads can pop up for your customer if they have been searching for the same product on Google or any other search engine it will be recommended for the user. Users may or may not click on your ad or might save it for later.
Google Ads
Google is used to search anything people can be searching for any product they want to buy. If you target the right user who intends to buy any product sooner or later, they will come across your ads. People who are using Google already know what they are searching for. You can easily target your user by showing them the right ads.
Cost Of Ads
Well, the cost of Google ads can vary depending on different factors. Keywords are a great factor for deciding your google ads. Google ads may charge you a cost per click. Let’s say if you have $500 and CPC is around $100-200 you will only be able to afford 2-3 clicks per ad. So, you need a large budget for Google ads. But that doesn’t mean you can afford Google ads as different ads have different rates.
If you want to build your brand awareness then Facebook ads can be the best option for you. But the cost for both ads may vary differently. If you want more sale and lead Google ad would be the best option for you. The best PPC agency will help you to manage your ad cost.
Understanding Your Buyers
In which phase your buyer is will help you to decide to choose the right ads for them. Let say if a buyer is about to make a purchase or a product then Google ads would be the best option for you because of the level of intent of your audience. But if you want to make people aware of your offer and influence them to buy your product then Facebook ads would be the best.
Understanding your buyer will help you decide to choose the best ad platform. Both Google and Facebook ads target different audiences.
Search Volume
Let say you have a new product in the market and no one hardly know about your product people won’t be looking for your product on Goole because they don’t know the product yet and how it can help you. In this case, Google ads might not be as useful because the product was never been searched so no related ads will be shown.
But if you use Facebook ads you can make people aware of your products. You can know your people’s interests and introduce your offer to your audience.
Brand Recognition
If you have started a new business and want people to know about your business then Google ads might not be successful enough because before advertising your brand you need to create brand awareness. Your market value will define your success. If you just want to build brand reputation and recognition then Facebook ads will be the best option for you and later if you want to grow your leadership and generate more sales Google ads can help you later.
Both Google and Facebook ads are equally promising for your business but both the ads have a slightly different purpose but still, you can grow and expect more sales using online ads. Social media marketing services help you to understand and plan your online marketing strategy that will help your business to grow.
Do some research before choosing your platform to post your ad. Do keyword research to see the CPC rate for Google ads. Also, your budget is a great factor in choosing the type of ad you want to post.
Robert Williams is an Digital Marketing Manager at SEO Company Experts. He is passionate about his job and always love to share content on SEO Content Marketing, PPC Services, Digital Marketing, Branding & Online Marketing for All kind of Industry.