Social Media

The engagement rate on social networks is the indicator to follow to develop your community, be more visible or even gain customers. Your return on investment directly depends on it. So how do you actually improve your conversion rate? Here are 5 tips to follow in 2021. Tip 1: Format your content for each social network This is an error that I find very often with my clients: they create a publication that they share in copy / paste on all their social networks. So yes, it saves time but there are two problems with that. Much to the chagrin …

Personalization is one of the latest buzzwords in modern day marketing. This concept is gaining popularity at a remarkable rate making the businesses create better connection with people that takes their distinctive wants and needs into consideration. In the context of present day marketing, companies are creating specific content based on the factors such as who their audience is, where do they live, what they do, how they consume content, when they consume content, how much they consume and what devices they consume content. Many businesses across the world fail, because they fail to understand which group of customers would …

There was a time when social media was something that was used to stay in touch with people. However, today it has become an important aspect of everyday life.  Currently, there are around 2.46 billion active social media users and this figure is expected to rise to 2.77 billion by 2019. Social media platforms have become a marketing tool that businesses are leveraging lucratively. Advertising budgets for social media have increased from $16 billion in 2014 to $31 billion in 2016 and are likely to exceed the $35 billion mark in 2017. Proliferation and penetration of smartphones have given real-time …

There are many things that are not properly understood about social media app testing. There are some that think there is some sort of industry testing standard that is always respected. However, this is not actually the case. In most cases the app automatically brings in different testing needs based on so many factors that have to be taken into account. As a very simple example, let us think about Facebook games. They obviously need to be tested in a different way when compared with an app that is meant to gather emails so that a marketer has what it …

” One internet year, one illustration, 20 things: can you spot them all ? “ Spread across this picture by Parisian illustrator Niark1 are references to 20 different events that happened on the internet in 2012. They range from big business deals to LOL-memes, with the annual nod to a deceased technology visionary and an obligatory rainbow (see 2011 and 2010). Your job is to identify all 20 things. Can you spot them all? Click here to view larger version

Social media marketing is one of the essential parts of the business in current times. Not just the beginners but the talented persons and the management gurus as well as the marketing experts have made mistakes throughout their career. Giving more attention to your online promotion will make your organization and your business stronger and it will help you to build your value in the market as well as reputation. Here are some tips you should keep in your before marketing in social media. You should control your eagerness to respond to each and every undesirable comment on your post, …

There are several internet marketing tools that can help you to improve your website rank in the search results of popular search engines. Among those internet marketing tools, review is a great tool that can improve your website ranking. In this world of several numbers of brands for each product, reviews play a significant role to make a final decision. A review can be a good tool of Google to decide the ranking of the website. A review is something given by the consumer itself to the website on the basis of services received from that website. However, firstly you …

Social media optimization has increased in popularity over the last couple of months. Whereas this form of online advertisement is slowly catching up with a number of small businesses, a number of savvy online advertisers have been using it for quite some time. This article discusses into detail different aspects of social media optimization so that you can implement it as part of your social media marketing strategy.

When they launched Facebook in 2004, Mark Zuckerberg and his friends had in mind a modest college information network. Today, with 800 million members, Facebook is by far the most popular and most widely used social network in the world. It has not only changed the way we communicate with each other, but it has changed for ever the way the world does business. The power of networking Companies always used networking as a crucial part of any marketing campaign, if they wanted to have any chance of success. Less than a decade ago, networking meant meetings, business lunches, shaking …