Articles

Magento is among the eCommerce pioneers in providing a feature-rich platform to the business community across the globe. With the changes in technology, user behavior, and design standards, every platform has to go through a complete revamp to cope with the modern-day challenges. With the same belief, Magento 2 was launched in 2015 with a great number of changes and improvements. Store owners who are accustomed to Magento 1 find it difficult to migrate. If are also among them, read the benefits of upgrading to Magento 2 and you will waste no time migrating to the advanced platform. Here is …

One of the most effective methods for enhancing a branding campaign’s results is video. It can double the rate of results acceleration. It may quickly connect with your target audience and assist you in effectively communicating your main point. If you include videos in your postings, you won’t need to worry about falling short of your marketing objectives. According to the source, the worldwide 3D animation business will be worth over 18 billion US dollars in 2022, up 10.8% from 16.2 billion dollars a year earlier. It was predicted that the yearly amount will rise further, touching 27 billion dollars …

Artificial intelligence and machine learning are not new concepts. People have heard about them, and with each passing year, they are getting more and more recognized for the exceptional abilities they possess. Today through this blog, I’ll explain what AI as a service and ML are and how they work. I hope you’ll learn something new. What is Artificial Intelligence? John McCarthy, the father of Artificial Intelligence, defines it as “the science and engineering of making intelligent machines, brilliant computer programs.” Artificial intelligence, abbreviated as AI, refers to the simulation of human intelligence in programmed machines to think like humans. …

Establishing brand awareness is a powerful marketing strategy as it is the measure of how memorable and recognizable a brand is to its target audience. It leads consumers to prefer a brand and its services automatically. What is digital marketing strategy without planning and knowing some of the best tips from marketing professionals? So, if you are up for learning various ways to increase brand awareness through digital marketing, then we have a lot in store for you, and you can also consult an SEO agency in New York. Types Of Brand Awareness There are three types of Brand Awareness: brand recall: establishes …

SEO is short for “Search engine optimization.” It’s a long-term marketing strategy employed to improve a website’s visibility and organic search results in Google and other global search engines. If you are providing professional SEO services then SEO tools help website owners and marketer’s measure key metrics, track progress, identify issues, and get insights on how to optimize their site for better performance. There are many different types of SEO tools available, each with its own unique set of features and capabilities. List of Best SEO Tools in 2022: Google Search Console Moz SEMrush Ahrefs Hubspot BuzzSumo Google Keyword Planner …

Each owner of an online store has a very important challenge in front of him at all times: how do I increase my online sales. Knowing where to start and how to stand out from hundreds and thousands of other eCommerce sites can seem very difficult. The rapid expansion that eCommerce has undergone around the world has only made it difficult to attract more and more visitors to achieve those much-desired sales. To help you with this, I will take a tour of 5 strategies to use in the most popular marketing channel that exists today: social networks, and thus …

Being part of or founding a startup comes with many challenges. One of the most difficult challenges is figuring out how to spend the money you have to grow and scale your business. You’ve spent months bootstrapping and pitching investors and crowdfunding. Now that you have some money, it’s time to figure out what to do with it. Your first instinct is probably to spend as little as possible on items your startup needs. While it’s important to budget your finances well, there are some things that are definitely worth splurging on that will help your startup get off the …

Ask any digital marketing expert and they’ll almost certainly tell you that content is crucial to your business’s success. And for most companies that advice will hold true. The only problem is that it can sometimes be difficult to determine the efficacy of digital marketing content. For example, is online content successful even if it doesn’t directly lead to sales conversions? Here, we’ll take a look at content and explain what makes content worthwhile and what doesn’t. Check it out: The Importance of Goal Setting Many share the misconception that all content marketing campaigns have the same basic goals in …

There’s always a hustle-bustle going around when buying a new digital device for yourself. Isn’t it? It’s like a never-ending battle between Windows or macOS. Although Microsoft enjoyed a bit of success with the launch of Windows 10, it is still unable to beat the tasks that Apple Mac owners can accomplish. And that too, without taking up an inordinate amount of time, which is usually the case with Windows systems Back up Your Data Like Pro With digital devices becoming an inherent part of our everyday lives, the piling up of an enormous amount of data is pretty natural. …

Nowadays, companies, regardless of their size or industry, can no longer do without a successful website to improve their conversion rate. A digital presence has become mandatory and the website, the essential tool that will allow them to reach new prospects. Companies must therefore take the greatest care in the design of their website. Sometimes, despite all the work and the sums invested, that generates very few conversions… Referencing, customer journey, user experience, and broadcast content must then be optimized to generate better results. Discover our 4-part methodology to improve your conversion rates and gain the leads you really need! …