Best App Analytics Tools for the App Developers

Once you’ve launched an app, your responsibility doesn’t end there as it’s vital to keep a check on how the app is performing. You must know about the downloads, conversion rates, uninstallations and all the precise data associated with an app. So, here we present this article to serve as a guide.

If you think that your job is done once you have developed a great mobile app and you just need to launch the app successfully then you are quite wrong here. In fact the major part of the work starts with the introduction of the app to realize how much, what, when, where and through which devices you are using your app. With the factual data you get to realize the success and failure of your app and then you are set to decide whether to continue the success or make more efforts to make it all the more successful.

Our developers are adept in a number of mobile app analytical tools and allow you know where your app is going through precise and accurate data. Here we recommend few of the best analytical tools through which you can track all the actions of your app and offer report with defined statistics.

1. Mixpanel – Among the best and most advanced analytical platform, Mixpanel allows data evaluation coming from your live app in the app store. This tool is highly helpful in retrieving real-time data, tracking retention via funnel analysis, cohort analysis and comprehensive analysis.With Mixpanel you can watch real-time events that happen in your app and with a point-and-click interface that is useful in knowing a lot more about your mobile analytics data.

   How this tool is helpful?
   Create a bridge b/w the web users and app users
   Cohort option is useful in analyzing how often your users come, go and get engaged with your app
   The point-and-click interface allows you to watch the real-time events that happen in your app

   Features
   Drill into Data
   Visualize data in different ways
   Bookmarks, to save reports
   Annotations

   Costing – Get free version with limited features and if you are keen on upgrading it, then the price starts from $150 per month.

   Platform – iOS, Android.

2. Flurry
   It was just recently that Flurry was acquired by Yahoo and now it’s easy to acquire it free of charge so that mobile app results are evaluated on every platform such as iOS, Android, Blackberry and Windows. This tool is helpful in measuring your ad’s performance via its ad metrics and get detailed acquisition reports.How this tool is helpful?

   Create classic dashboard and 10 custom dashboards
   Define events, funnels and user paths
   Track technical information of devices, OS versions, carriers, etc.

   Features
   Flurry Analytics
   Yahoo App Publishing
   Yahoo App Marketing
   Tumblr In-app Sharing
   Flurry Pulse

   Costing – Free

   Platform – iOS, Android, Blackberry and Windows.

3. Localytics – This tool is helpful in solving engagement issues of your app as it provides the data. It’s renowned as a Mobile Engagement Platform able in transforming the data into important information so that each user is accelerated in the right context via push, in-app, email or remarketing campaigns. With it you also get A/B testing, screen flow, funnel, segments and cohort-based retention reports.How this tool is helpful?

   Track users’ movements
   Create personalized campaign for the user’s
   Optimized campaign to know the best experiences of your users

   Features
   User Insights
   Smart Targeting
   Market Automation

   Costing – Free and Premium both

   Platform -iOS, Android, Windows 8, Windows Phone, Blackberry and HTML 5

4. Google Mobile App Analytics: It’s the app analytics tool that comes for free and allows you track users’ visits and record the conversion rates. In case some event takes place on your app, then the event is tracked as well and you get the information regarding speed, crashes and exceptions.“Insights from Google Analytics for mobile apps resulted in a 39% increase in store traffic and a more than 5x increase in game tutorial completion.” – Mike McCarthy, Senior Brand & Community Manager, Certain Affinity

   How this tool is helpful?

   Measure the impact of your marketing activities through an app.
   User’s actions are analyzed over the screen, events, and other moments.

   Features
   Firebase Analytics
   Cohort Retention reporting
   Google Tag Manager

   Costing – Free

   Platforms – Android and iOS.

5. Apsalar: Renowned as Mobile ROI Platform, the best thing about this tool is that it comes free and allows you to measure performance and ROI of your investment in any marketing activity or campaign, allowing developers to easily target particular users as they advertise as well tracking users based on events, funnels and cohorts is easier.How this tool is helpful?

   Marketing activities take place with user insights
   Optimize your ad costing and others on your goals and performance
   Count user’s touch and engagement point to drive ROI

   Features

   Marketing Audiences
   Remarketing Audiences
   CRM & Prospecting Audiences

   Costing – Free

   Platforms – Android and iOS

Author Bio:

Jitendra Jain is marketing and sales head at Octal Info Solution, a leading mobile app development company, offering platform to hire iPhone app developer for your own app development project. Connect with him on Twitter , Facebook ,  Linkedin and go through his ideas on distinct topics.