Each owner of an online store has a very important challenge in front of him at all times: how do I increase my online sales. Knowing where to start and how to stand out from hundreds and thousands of other eCommerce sites can seem very difficult.
The rapid expansion that eCommerce has undergone around the world has only made it difficult to attract more and more visitors to achieve those much-desired sales. To help you with this, I will take a tour of 5 strategies to use in the most popular marketing channel that exists today: social networks, and thus be able to increase sales.
What is social media marketing?
Social media marketing is the process of using community platforms to sell products, services, and of course: the brand. There are two tactical ways to increase sales and make the product go viral: free (organic) and by paying for campaigns.
Why should you do social media marketing?
When you manage to run a social media campaign effectively you will achieve great benefits for your company. More than half of the companies that use social media marketing achieve an increase in their revenue and sales.
Of course, this is not a single-lane road, you can also receive a lot of feedback based on reviews and comments of your products and services that will help you improve. It is even a vast and vast territory to constantly innovate and test new strategies. You can hire a professional digital marketing company to create and manage your social media marketing campaigns.
Now let’s see how you can integrate social media marketing on your website.
1 . You must post eye-catching content on a regular basis
You shouldn’t get your brand on social media and expect it to be a static brochure. You must constantly publish new content, keeping your audience “fascinated” with your posts.
You must publish your content in a planned way and following a schedule. By posting regularly you will be able to keep your audience expectant but without harassing them, that is, avoiding saturating them with new things.
2. Evaluate your own products
Performing reviews and analysis of the products or services you sell is a great idea to attract potential customers and keep the audience trapped.
This will give your brand an air of sincerity and transparency, obtaining greater trust from your visitors.
3. Avoid being lengthy and tedious
Many of the visitors to your brand’s social profile do it from mobile devices, sometimes at times or at times that don’t allow them to stop too long to read large blocks of text. That is why you should be brief in (not necessarily in all) your publications, in order to quickly attract those sporadic visitors who may be doing other tasks.
For example, if your online store deals with the sale of mobile phones then you can try to build an article called “The 7 best phones to come in 2022” by making each block of content with just a brief description and an image.
4. Allow your products to be shared on networks
Each online store is unique, but there is something very specific that makes the difference. The share buttons. Allow your visitors to share your products easily, with a very attractive and easily accessible button.
This is useful not only on social networks but also for sharing through other means.
5. Use hashtags correctly
The hashtag is one of the very useful functionalities of many social networks that have been so badly used that it has even caused a lot of people to get fed up.
A well-used hashtag will seek to highlight one or two keywords in the product or content that is shared. More than two hashtags are already practically an abuse that will not achieve the expected objective.
You can use additional tools for hashtags to be able to analyze who shares a certain hashtag and see their behavior, reach, popularity, etc.
The amount of information that you can obtain with this tool or similar is interesting.
6. Create interactive content
When I refer to interactive content I speak specifically of Surveys and Questionnaires. Many social networks like Facebook allow you to do it easily.
This type of content will attract the attention of many, especially its objective is to challenge some type of knowledge of it. It is an excellent tool to obtain feedback on decisions that involve your clientele.
Bonus: Sponsored content
Every day it becomes more difficult for companies to get organically positioned in the first positions of the news that people receive on the initial screen of their social networks. The competition is fierce.
Paying for ads or sponsored content on social media has become a common denominator in many marketing strategies.
The interesting thing about this last strategy is the possibility of being able to target a specific demographic. This not only makes your product specifically reach your future customers but also allows a campaign for all types of budgets. You can spend just a couple of euros to have a video that reaches more than a thousand people on Facebook, isn’t that great? Until a few decades ago this was unthinkable.
In conclusion…
Achieving effective marketing that increases sales and income is only achieved with interesting, planned content that interacts with your visitors.
However, not everything ends here, in order to be the best it is necessary to work hard and be creative in order to capture your audience by achieving a real interaction with your visitors.
Bio- Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.