Many business owners fail to realize that a well-optimized and customized LinkedIn profile can open several doors of opportunities for them.
Despite being aware of this, they create a profile and then forget about it. If you’ve done the same, your profile must have a gnarly URL with random numbers and alphabets attached to it.
Believe us when we say that you wouldn’t want anyone to see that – when it comes to making a good, lasting impression, it starts with little things.
You can easily improve your profile’s reach by creating a customized URL for your LinkedIn profile and getting help from a professional LinkedIn profile writing service.
But why should you invest your time – and money in customizing your profile in the first place?
Here are four things a customized LinkedIn profile can do for your business.
Supports Consistent Personal Branding
Building a strong brand online isn’t an easy feat yet it’s not something you can’t accomplish. It requires you to be consistent, persistent, and frequent.
And a customized profile URL is one of the building blocks. You’ll have a one-of-a-kind website link that you can use on all digital media platforms. It’ll be a source of your identity just like your company logo and tagline are!
Honestly, nobody would be excited to click on a link that has a long trail of numbers and alphabets. When your URL speaks for your company, that’s when things will get serious!
Makes Your Life Easier
A customized profile URL is not only easy to identify but it’s also easy to remember and share. Wherever you decide to promote your business, you may add your LinkedIn link at the bottom alongside the links to other social channels.
Moreover, a customized URL simply looks neat. In the modern digital age, people only click on links that appeal to them. If your link isn’t customized, you’ll lose a huge number of potential customers.
Enhances Overall Visibility
LinkedIn profile customization isn’t only limited to profile URL – it goes well beyond that. The entire page, including the posts that you share should be customized to give a cohesive look.
You may be tempted to share posts that have nothing to do with your business or target audience but it’ll only take you downhill. When you have a specific pool of audience in mind, make sure that everything on your profile is tailor-made to meet their needs, requirements, and standards.
If you fail to offer value to the audience, they won’t stay on your page for long.
LinkedIn offers an excellent opportunity to connect and interact with professionals around you. Not only do you get to promote your product or service but you also get to impress other businesses with your offering.
The best way to ensure that the content on your LinkedIn profile is on point is by getting content writing services from experts. They’ll not only come up with relevant, high-ranking topics based on your niche but will also take care of the SEO for maximum visibility.
Moreover, they’ll also write an engaging bio for your page to truly portray what your company does along with a headline that’ll compel people to read further.
Promotes a Tech-savvy Image
To become successful in the age of millennials, you need to be tech-savvy. Gone are the days when businesses used traditional techniques for brand awareness and promotion. Today, companies who fail to keep up with digital advancements lag behind in the overly tough competition.
Customizing your LinkedIn profile is one way of showing the world that you’re tech-savvy. When you know how to use URL personalization option as well as strong keywords and inbound links to your benefit, there’s no reason why your profile won’t stand out from the crowd, attract maximum people, and ultimately yield better results for your business.
The modern audience wants to connect with businesses that understand and address their inclination towards technology and advanced features. When you go up to their level and show them that you care, you’ll easily become their preference.
Now that you know why it’s so important for your business to customize your LinkedIn profile, consider hiring a professional LinkedIn profile writing service to put the hard work on autopilot.
Dave is Marketing Manager at Content Development Pros. He leads a small army of content writers that help small and large business get results through amazing content.