Establishing brand awareness is a powerful marketing strategy as it is the measure of how memorable and recognizable a brand is to its target audience. It leads consumers to prefer a brand and its services automatically. What is digital marketing strategy without planning and knowing some of the best tips from marketing professionals? So, if you are up for learning various ways to increase brand awareness through digital marketing, then we have a lot in store for you, and you can also consult an SEO agency in New York.
Types Of Brand Awareness
There are three types of Brand Awareness:
brand recall: establishes a relation between product category and brand
brand recognition: the extent to which the customer correctly identifies a particular product just by viewing the logo, packaging, tag line, or advertising campaign
brand dominance: when the customer only recalls a particular trademark in any product category
Tips For Brand Awareness
Follow these 12 remarkable tips to increase brand awareness through digital marketing.
1. Native Advertising
Using native advertising, you can include your ad in the natural format of the website easily in a non-intrusive manner. Your desired audience will be prompted after watching the ad and following your page. One of the great digital marketing examples is that Nickelodeon advertised SpongeBob SquarePants by putting on an Instagram Poll on their story about which character suits people the best. It worked as thousands of people shared it in their stories.
2. Use Influencers
Influencers have avidly established an audience who follow them on YouTube and Instagram, and their audience trusts their views. You can use these influencers to make use of your product, review it, and mention it is a great way to increase brand awareness.
3. Create Vibrant Infographics
Digital marketing opens your business to an enormous population of internet users, so you must keep your brand image fresh in the user’s minds. You must create vibrant infographics if you want to increase your brand awareness. The more appealing your infographics describe exciting facts and figures, the more widely they will be shared.
4. Social Media Marketing
It is another easy and faster digital marketing way to increase brand awareness. Users prefer watching short videos and looking at images rather than reading long textual content. Thus you must post your brand’s story on Instagram through images and videos with short captions.
5. Email Marketing
It is one of the most effective digital marketing strategies and plays a crucial role in brand awareness. It builds customer loyalty and makes your brand reliable. Add a touch of professionalism to your emails to be authentic and trustworthy for customers.
6. Impactful Logo
Designing a unique logo for your brand can easily make your brand stand out from the rest. So make sure the logo has distinct colors because colors improve brand recognition by up to 80%. So unleash your creativity while creating your brand logo.
7. Increase Organic Opportunities
You must work hard on your content marketing strategy if you want to grow through organic methods. Be ready to roll up your sleeves and grow your page in these proven ways:
- Join industry-specific groups and promote your brand.
- Find the pages your target customers follow and advertise there.
- Use hashtags in every post that aligns with your content.
8. Referral Programs
Use referral programs to spread the word about your product; users will gladly participate when they know they will get added perks. This is a highly effective and helpful brand awareness marketing strategy.
9. Partnerships
Local partnership is another brand-building strategy. You can partner with local businesses to hold joint intro seminars or festivals. Plaster your brand around festivals and events and post on your official website page.
10. Use Videos As a Marketing Medium
Video marketing has become a driving factor in digital marketing. Real-time videos are the most popular nowadays. Videos are interactive, eye-catching, and offer a doorway for the audience to participate in your posts. This will make the audience know that you care about their opinions.
11. Google My Business
Google searches through local SEO, and a Google My Business account will help you appear in it to increase visibility locally. Having a Google My Business account would let the target audience be able to find you when they search for near-me queries.
12. Remarketing
These tags, known as cookies, will enable you to track your past website visitors wherever they go across the internet. Retarget them, and you will see the results. Statistics showed that 43% of website visitors who are retargeted are more likely to make the purchase.
You can set up your Google Ads account to retarget your products on websites to entice the user. You can also use Facebook’s Custom Audience feature for retargeting your products on your past website visitors. This is one of the great ways to make money through social media.
Conclusion
The above-mentioned digital marketing strategies will help you to set your refined goals and grow your business digitally. Now more than ever, a digital marketing strategy is a mandatory practice, and in contrast, traditional marketing methods are falling by the wayside. So with all of these factors, you can carry out a digital campaign that maximizes your reach and boosts brand awareness.